Strategic Growth Roadmapping
The diagnostic and planning layer. Before any capital is deployed, we model revenue outcomes, rank channels by expected ROI, and align every recommendation to your margin targets.
What's Included
- Revenue modeling: forecasting outcomes by channel and spend level
- Channel prioritization ranked by expected ROI and confidence level
- Unit economics alignment — marketing strategy tied to margin targets
- Opportunity scoring: quantifying return versus effort and risk per initiative
- Scaling criteria defined before execution begins
Paid Media & Audience Execution
Execution follows strategy, not the other way around. We deploy capital across the channels your roadmap identifies as highest-return — and optimize against revenue, not vanity metrics.
What's Included
- Paid media campaign build, management, and optimization across platforms
- Retargeting structured around payback window, not impression volume
- Audience development based on LTV data, not demographic guesses
- Post-purchase sequences designed to improve contribution margin
- Spend decisions governed by predefined scaling criteria
Conversion Architecture
Remove friction from the revenue path. Every test is predefined, measured against a clear hypothesis, and scaled only when the data supports it.
What's Included
- Landing page and checkout optimization tied to revenue impact
- Structured A/B testing with clear hypotheses and success criteria
- User behavior analysis to identify high-cost conversion drop-off points
- Offer and positioning testing informed by customer economics
- Scaling decisions made after statistical confidence is established
Measurement & Governance
Without rigorous attribution, everything else is guesswork. We build the infrastructure to measure what matters, report transparently, and make scaling decisions on evidence.
What's Included
- Attribution framework: which channels, campaigns, and touchpoints drive revenue
- Dashboard transparency — real-time visibility for all stakeholders
- ROI tracking: ongoing measurement of return on every marketing dollar
- Predefined scaling rules: when to increase spend, pause, or reallocate
- Biweekly reporting tied to business outcomes, not activity metrics
Engagement Terms
You fund media. Our only fee is 10% of net, attributable revenue we generate
We set ROAS floors and daily caps together—no surprises
No retainers. Returns excluded from fees
Tracking, Transparency & Data Integrity
Every client we serve receives a real-time dashboard to track our performance.
Accountable to our clients and our results!
We want our clients to know we're driving revenue in non-biased ways. We provide live transparency because accountability is important.
How we track verified sales
- 1
Browser events → sGTM
- 2
Server-to-server → Conversions APIs (Meta/TikTok/Google)
- 3
Unified in GA4 with deduplication
- 4
Streamed to a dashboard that matches your invoice
Dashboard Metrics:
- Server-side conversion tracking with GA4 deduplication
- Net-of-returns verification to prevent inflated claims
- Live, client-facing dashboards for accountability
- Consent-aware tracking
Data privacy & integrity
Your data is secure, private, and handled with the highest standards
- GDPR-compliant data practices
Full compliance with global data protection standards
- We never sell or distribute your data
Your customer data stays private and secure
- Access-controlled tracking and dashboards
Only authorized team members have access
- Clear documentation of what we track and why
Complete transparency in our data collection