Marketing That's Tied Directly to Revenue.
Brandlark was built on a simple conviction: marketing works best when both sides are accountable for the same outcome — measurable revenue growth.
The Conviction: Marketing works best when both sides are accountable for the same outcome. We don't sell hours or deliverables — we run marketing that's tied directly to revenue. Every channel, campaign, and test carries an opportunity cost, and we treat it accordingly.
The Model: We structured Brandlark around performance-aligned fees — a base engagement fee plus a share of verified incremental revenue growth above a defined baseline. When your revenue grows, we earn. When it does not, we do not. That alignment shapes every recommendation we make.
The Standard: We work with 3–5 clients at a time. Depth of partnership — not volume of engagements — is the competitive advantage. You see the same data we see. Decisions are made together, with full visibility into every channel and measurement methodology.
Meet the Founder
Performance-based marketing for ecommerce stores. No retainers. Just results.
Built Brandlark around a straightforward conviction: advisory relationships only work when incentives are fully aligned. A performance-based fee creates that alignment — and disciplines every recommendation we make.
Specialties:
Performance-aligned growth advisory for ecommerce operators
What We Stand For
These aren't just nice words on a wall. They're the principles that guide every campaign, every decision, every result.
Audience Over Products
Revenue growth starts with understanding buyer behavior — not with pushing product features. We build strategies around what your customers actually need, not what is easiest to advertise.
Aligned Incentives
We earn 10% of the revenue we generate and can verify. Our fee is structured to align our recommendations with your outcomes. When your revenue grows, we benefit. When it does not, we do not.
Measurement & Governance
Attribution is infrastructure, not a reporting layer. We build auditable measurement frameworks so every scaling decision rests on evidence — not impressions or activity counts.
Meaningful Collaboration
We work with a limited number of clients at any time to maintain depth of partnership. You see the same data we see. Decisions are made together, with full visibility into every channel and commission calculation.
Our Journey
How we think about advisory engagements
Capital Allocation Discipline
Every marketing dollar is a capital allocation decision. We apply the same analytical rigor to ad spend that a disciplined operator applies to any investment — with expected returns, defined criteria, and transparent measurement.
Ecommerce Operators
We work exclusively with ecommerce businesses where revenue is measurable and attributable. The performance model functions because outcomes can be verified — not assumed.
Strategy Before Execution
We do not deploy capital before the roadmap justifies it. Growth planning, channel prioritization, and ROI modeling precede any execution — and govern every spend decision that follows.