How We Verify Each Sale (And What "Net New Revenue" Really Means)
Understanding our transparent verification process and why you only pay for growth we actually drive
When we say you only pay 10% commission on net new revenue, we mean it. But what exactly does that mean? And how do we make sure you're only paying for sales we actually generated?
Let's break it down in plain English.
What Is "Net New Revenue"?
Net new revenue is the incremental revenue we bring to your store—sales that wouldn't have happened without our marketing efforts.
Here's what counts as net new revenue:
- ✓New customers who found you through our ads
- ✓Incremental purchases from existing customers driven by our retargeting campaigns
- ✓Revenue attributed to our channels through verified tracking within the attribution window
What doesn't count (and you don't pay for):
- ✗Traffic from channels we don't manage (direct visits, referrals, affiliate links, PR)
- ✗Naturally occurring repeat purchases without our campaign touchpoint
- ✗Sales outside our attribution window that can't be verified as driven by our efforts
- ✗Shipping fees and taxes (commission is calculated on product revenue only)
- ✗Returns and refunds (only completed sales count toward commission)
A Real-World Example
Let's say your store currently does $50,000/month in revenue from all sources (organic, email, social, etc.).
We launch paid ad campaigns and bring in an additional $15,000/month in tracked, verified sales.
You only pay us 10% of that $15,000 = $1,500/month.
Your existing $50,000/month baseline? You keep 100% of that. We only earn when we grow your business beyond what you're already doing.
How We Track & Verify Every Sale
Transparency isn't just a buzzword—it's built into our process. Here's exactly how we verify each sale:
1. Multi-Touch Attribution Tracking
We install tracking pixels and conversion tracking across all platforms (Meta, Google, TikTok, etc.) to see exactly which campaigns, ads, and keywords drive purchases.
2. First-Party Data Integration
We integrate directly with your Shopify, WooCommerce, or ecommerce platform to match transactions with campaign data. This creates an audit trail for every sale.
3. Attribution Windows
We use industry-standard attribution windows (typically 7-day click, 1-day view) to ensure we only count sales where our ads played a meaningful role in the customer's journey.
4. Monthly Reporting Dashboard
You get full access to a real-time dashboard showing every attributed sale, the source campaign, order value, and commission breakdown. No hidden numbers—everything is transparent.
5. Mutual Verification
Before invoicing, we review the month's results together. If you see a sale that doesn't look right, we investigate. You only pay for verified, attributed revenue.
Why This Model Works Better
Most agencies charge you upfront—whether they deliver results or not. You take all the risk.
With our performance-based model, we only win when you win. If we don't drive verified net new sales, we don't get paid. It's that simple.
This alignment means we're laser-focused on what matters: growing your revenue, not just spending your ad budget.
Questions About Our Verification Process?
We're happy to walk you through exactly how tracking and verification works for your specific store.
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