Google/local SEO

SEO is a key building block to creating a successful website that converts leads to customers. Improving your website’s SEO can result in increasing your ranking and visibility on search engines like Google.

At Brandlark Media we specialize in many digital marketing services, SEO being one of our strong suits. Not only can we offer you SEO best practices, but we also offer specialized Google and local SEO services.

Targeted SEO based on research and building strategized messaging, keywords, and meta descriptions, can have a substantial impact on the success of your business. We take that to another level by helping companies localize their SEO, focusing on key cities and areas with particular customers you’d like to target.

Building a Strategy

There are many things to consider when building your SEO strategy. Brandlark Media looks at the following:

Research (Market, Buyer, & Keyword)

Research is the first place we start in building your SEO strategy. Understanding your market, buyers and strong keywords is essential to your success. We want to take a look at what your competitors are doing, how you can improve ranking for similar terms, where you stand in the market, and any key differentiators that can set you apart. 

Buyer research will give us a strong understanding of the terms your buyers are using to search for your offerings. This research is essential and can be done by taking a look at your existing customers and prospects in your pipeline. By knowing what your customers are using to search for you, you can build a strategy that targets similar people. 

Keyword research gives us insight into search volumes for terms relevant to your business. Using information on how many people are searching for certain keywords helps us target the correct audiences in a way that can have a substantial impact on your number of website visitors.

Audit of existing SEO

To understand what’s working and what needs the most improvement, we take a look at your current practices and any SEO optimization you have in place. We use analytics to understand your strengths and what areas need the most improvement.

Building an SEO Strategy

Using the data and analysis collected above, we then build an intricate SEO strategy that we will execute for your business. The strategy will include optimal keywords, content and meta descriptions to be used throughout your website. The plan will outline how we plan to optimize your existing pages, while also giving you the tools you need to optimize any future pages as well.

We help you by helping your customers find you online. 

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